NEWSLETTER |
THE U.S. BOX OFFICE NUMBER 1
CERT 15
PREVIEWS HALLOWEEN
IN CINEMAS EVERYWHERE THURS 1ST NOV
Starring
JOSH HARTNETT
MELISSA GEORGE
DANNY HOUSTON
& BEN FOSTER
Produced by SAM RAIMI |
Directed by DAVID SLADE |
SUBSTATIAL £2M P&A SPEND:
Heavy TV Advertising Campaign on Terrestrial & Satellite Channels
Josh Hartnett visiting London to promote – activity includes appearance
on BBC2 Graham Norton Chat Show
Special Partnership with ITV2 & ITV4 playing exclusive Josh Hartnett ‘Sting’
Adverts to drive audience to watch trailer premieres
National Outdoor Campaign that includes Bus Shelters,
London Underground & 96 sheets advertising
Large In-Cinema Standees
Branded Merchandise
National Colour Press Ads
National Promotions
National Radio Campaign
Major Online Campaign
TRAILERING:
Has been playing since early Sept with blockbusters such as SAW IV, KNOCKED UP,
SUPERBAD & HALLOWEEN, amongst many others
We look forward to booking this film with you.
Best wishes,
Steve, Jeremy & Claire
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SYNOPSIS & TRAILER: |
For 30 days every winter, the isolated town of Barrow, Alaska is plunged into a state of complete darkness. It's a bitter time when most of the inhabitants head south. This winter, a mysterious group of strangers appear: bloodthirsty vampires, ready to take advantage of the uninterrupted darkness to feed on the residents remaining in town. Barrow's Sheriff Eben (Josh Hartnett), his estranged wife, Stella (Melissa George), and an ever-shrinking group of survivors must do anything they can to last until daylight.
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MARKETING ACTIVITY
ITV2 & ITV4 PARTNERSHIP – 30 DAYS OF NIGHT WEEKENDS:
LOOK OUT ON TV FOR OUR SPECIAL PARTNERSHIP WITH ITV!
Exclusive Josh Hartnett ‘Sting’ Adverts played next week across ITV2 & ITV4 driving viewers to trailer premieres during peak programming. 30 DAYS OF NIGHT trailers will own these commercial breaks. This type of promotion is a first for ITV:
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Josh Hartnett will tell the viewer in a 10" 'sting' to watch for the trailer in the commercial breaks on ITV2 & ITV4. At the bottom of the ads there is a graphic indicating what show the trailer will be in (i.e. 'In the Fifth Element'). We've got the 2min trailer owning the commercial breaks in most of the peak programming we're buying into on ITV2 and ITV4, which includes ‘Entourage’, ‘The Shining’ and ‘Hells Kitchen USA’, amongst others.
The stings will be running across ITV2 and ITV4 next week driving viewers to the trailers.
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NATIONAL TV ADVERTISING:
Heavyweight TV campaign, playing on both on Terrestrial and Satellite Channels from 19th Oct. Sample programmes: |
ITV1: X Factor
ITV: Champions League
C4: Various Programmes such as Ugly Betty
FIVE: Various Programmes
SKY 1, 2 & 3 : Various Programmes such as The Simpsons
SKY MOVIES: Various Films
VARIOUS SKY SPORTS CHANNELS: Football, Soccer AM
E4: Various Programmes such as Friends, Scrubs, Ugly Betty
ITV2: Various Programmes such as Xtra Factor
FILM4: Various Films
MTV: Various Music Shows
EMAP CHANNELS: Various Music Shows
LIVING CHANNELS: Various Programmes
UK GOLD: Various Programmes including The Royle Family, Vicar of Dibley, The Catherine Tate Show
PARAMOUNT: Various Programmes such as South Park, Scrubs, Sex and the City
FIVE US: All Horror Films playing as part of Halloween Week special
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NATIONAL OUTDOOR ADVERTISING:
Nationwide campaign runs from 22nd Oct – 4th Nov (6, 12 & 96 sheet campaign) |
Saturation 6 Sheet Bus Shelter Campaign x 5,400: |
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| 12 & 96 Sheet Campaign - London Underground and 96 Sheet sites booked: |
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| NATIONAL PROMOTIONS: |
TIGER TIGER:
Three week promotion within all 9 bars begins on 11th Oct advertising themed Halloween parties organised and branded as ‘30 DAYS OF NIGHT HALLOWEEN ICE PARTIES’ in all Tiger Tiger bars around the country. Advertising in all bars includes:
• In-window posters
• Sandwich boards outside all bars
• Posters & Scratch Cards on all bars
• POS Posters
• Promotional Staff wearing Branded 30 DAYS OF NIGHT T-Shirts in each bar
• 30 DAYS OF NIGHT Cocktails in each bar
• Booklets on all bars and tables
• Footfall approx. 250k across 3 week period
• Competition Prize Giveaways at each party
• Website Promotion Live since early Oct: http://www.30daysofnightparty.com
FORBIDDEN PLANET STORES:
Window displays in 9 stores, including flagship store on Shaftesbury Avenue, London plus a Banner on the front page of their Website and a Competition advertised in 4 Forbidden Planet Newsletters. Branded 30 DAYS OF NIGHT Carrier Bags will be used during promotional period and the Trailer will play on all shop TV screens
STUDENT PROMOTION - NATIONAL SUB TV CAMPAIGN (STUDENT CHANNEL):
30 sec spots playing in University Bars from 25th Oct x 1 week – 2 hour frequency, 6 hours per day. Running in the following Universities with total coverage 230,117:
• LSE
• South Bank University
• U.L.U.
• UCL
• Leeds Metropolitan
• University of Leeds
• Manchester Metropolitan
• UMIST
• Glasgow
VANS:
London shoe store in Carnaby Street promoting in window and with POS items
ASOS:
Half page in their magazine promoting the film and a competition to win Josh Hartnett’s coat from the film. Will also send mailout to their 960k database
T-SHIRTS, HATS & TORCH KEYRINGS:
Competition prizes
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Tiger Tiger: National Promotion within all 9 Tiger Tiger bars |
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Forbidden Planet: x 9 stores including Shaftesbury Avenue, London |
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Vans Promotion:
Carnaby Street |
Branded Merchandise:
Will be used as competition prizes |
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MCM EXPO TRADE SHOW:
The premier Movie Comic & Media Show in the UK - London 20th – 21st Oct |
Stand taken at Expo London show – approx. 21,000 people visited and activity included:
STAND:
Branded Stand covered in 30 DAYS OF NIGHT Quad Posters, Comic Books, Booklets and Plasma TV continuingly playing the Trailer
POSTCARDS IN GOODY BAGS:
30 DAYS OF NIGHT Postcards placed in Goody Bags
PROMOTION OF COMPETITION TO WIN MELISSA GEORGE’S OUTFIT FROM FILM:
Prize of the Ultimate Survival Kit including Melissa George’s actual outfit from the film
FULL AD PAGE WITHIN THE EXPO BROCHURE
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NATIONAL PRESS ADS:
All Colour Ads: |
REGIONAL PRESS ADS:
All Colour Ads: |
THE TIMES: Runs Sat 27th Oct
THE SUN: Runs Weds 31st Oct
THE STAR: Runs Weds 31st Oct
THE MIRROR: Runs Weds 31st Oct
THE METRO: Runs Weds 31st Oct
THE TIMES: Runs Thurs 1st Nov
THE GUARDIAN: Runs 2nd Nov
THE INDEPENDENT: Runs 2nd Nov
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TIME OUT: Runs Weds 31st Oct
THE LONDON PAPER: Runs Weds 31st Oct
THE LONDON LITE: Runs Weds 31st Oct
THE LIST: Runs Weds 31st Oct |
MAGAZINE ADS:
All Colour Ads: |
EXAMPLE PRESS AD:
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TOTAL FILM: Ran 27th Sept
EMPIRE: Ran 27th Sept
HALLOWEEN (E-MAG): Ran 19th Oct
MONKEY (E-MAG): Runs 31st Oct
NUTS: Runs 31st Oct
ZOO: Runs 31st Oct
HEAT: Runs 31st Oct
SHORT LIST: Runs 1st Nov |
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NATIONAL RADIO CAMPAIGN:
30 sec spots – up-weighted airtime promoting Halloween: |
GALAXY STATIONS:
London and all key cities - runs 27th Oct – 4th Nov
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IN-CINEMAS: |
LARGE CINEMA STANDEES:
Standees placed in cinemas from 8th Oct in 100 cinemas
QUADS:
Up in cinemas since early Oct
TRAILER:
Has been playing for several weeks with titles such as:
• SAW IV
• HALLOWEEN
• KNOCKED UP
• SUPERBAD
• 1408
• DISTURBIA
• THE HEARTBREAK KID
• RESIDENT EVIL
• RENDITION
• DISTURBIA
• 3:10 TO YUMA
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ONLINE:
Competitions, Banners and Website Takeovers, Expanding Skyscrapers Ads, Overlays, Text-links and Countdown Timers. Campaign runs 22nd Oct – 3rd Nov: |
FHM
THE SUN
METRO
MSN
ZOO
GORILLA NATION
MY MOVIES
SONIC NATION
KONTRABAND
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PUBLICITY ACTIVITY:
TV APPEARANCES:
Numerous pre-recorded interviews with Josh Hartnett on both terrestrial and satellite stations: |
BBC2 GRAHAM NORTON SHOW:
Live Studio Interview – broadcast 25th Oct and repeated on 28th Oct (1.5 - 2million viewers)
CHANNEL 5 NEWS:
Broadcasts Week of Release
SKY NEWS:
Broadcasts Week of Release
SKY MOVIES:
Broadcasts Week of Release
MTV:
Broadcasts Week of Release
ITV1 LONDON TONIGHT NEWS:
Pre-recorded interview broadcast 25th Oct
BBC NEWS 24:
Broadcasts Week of Release
E4 MUSIC:
Broadcasts Week of Release
FILM 24:
Broadcasts Week of Release
ZONE HORROR:
Broadcasts Week of Release
NUTS TV:
Broadcasts Week of Release
THE FIX:
The Movie Show (Virgin 1) - broadcasts Week of Release
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EPK Circulated to TV Outlets:
Shows confirmed as showing clips the Week of Release are: |
CHANNEL FIVE NEWS
FILM 2007
ITV1 LONDON TONIGHT
BBC2 THE CULTURE SHOW
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PRINT:
Numerous interviews with Josh Hartnett to run Week of Release: |
NATIONAL: |
REGIONAL: |
THE GUARDIAN:
Interview with Josh ran 27th Oct
MAIL ON SUNDAY YOU MAGAZINE:
Melissa George Interview & Shoot ran 27th Oct
THE TIMES:
interview with Sam Raimi runs Week of Release
interview with Ben Foster runs Week of Release
INDEPENDENT ON SUNDAY:
JH interview runs 28th Oct
THE GUARDIAN (WEEKEND MAGAZINE):
JH interview runs 10th Nov |
THE LONDON PAPER:
JH interview runs Week of Release
SCOTLAND ON SUNDAY:
JH interview runs Week of Release
NORTHERN ECHO:
JH interview runs Week of Release
ESSEX CHRONICLE:
JH interview runs Week of Release
BIG ISSUE SCOTLAND:
JH interview runs Week of Release
PRESS ASSOCIATION:
JH interview and Q&A syndicated to 250+ Regional Newspapers |
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Mail on Sunday’s YOU Magazine: Melissa George Interview & Shoot ran 21st Oct |
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Empire Magazine:
Melissa George Hot Talent
Feature in Nov issue |
In-Style Magazine Shoot:
Melissa George Fashion piece in November issue |
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| MAGAZINES:
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EMPIRE: Various features:
Preview using exclusive photography: Ran Sept ‘07
Winter Preview: Ran Oct issue
Set Visit piece: Nov issue
Melissa George Hot Talent Feature: Nov issue
Review: Running in Dec issue |
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| SFX: December issue |
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TOTAL FILM: Interview with Melissa George in Dec issue |
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DEATH RAY:
David Slade Interview ran October issue
30 DAYS OF NIGHT Feature in November issue |
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OTHER MAGAZINE FEATURES: |
TOTAL FILM: Various features:
Preview using early Photography: Ran March ‘07 Melissa George Interview: Dec issue
Review: Dec issue
FILM REVIEW:
Preview feature in Oct issue and Review in Dec issue
ARENA:
Interview & Shoot with Melissa George in Dec issue
GORE ZONE:
30 Days of Night Feature in Nov issue
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TRIPWIRE:
David Slade Interview ran in Aug issue
SHIVERS:
David Slade Interview in Nov issue
SFX:
David Slade Interview in Nov issue
BIZARRE:
Extended Review in Dec issue
SCI-FI NOW:
30 Days of Night Feature in Nov issue |
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RADIO:
Numerous interviews with Josh Hartnett to broadcast Week of Release: |
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REGIONAL: |
BBC RADIO 1: Entertainment News
BBC 1XTRA: Lights, Camera, Action
BBC RADIO 5 LIVE: Up All Night Show
HEART FM: Entertainment News
VIRGIN: Breakfast Show
IRN:
Syndicated to 100+ National & Regional Stations
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XFM: Movie Minute
KISS FM: Afternoon Show
KERRANG! RADIO:
Breakfast Show with Kate Lawler & Tim Shaw
UNIQUE:
Syndicated to 100+ National & Regional Stations |
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ONLINE:
Several clips placed as exclusive content for key sites. In addition, Josh Hartnett also completed: |
EMPIRE ONLINE: interview to camera
YAHOO MOVIES: interview to camera
MTV: text interview
ROTTEN TOMATOES: text interview |
PRESS QUOTES TO DATE: |
‘Magnificently scary... the vampire film finally draws blood again’
SFX
‘Fast, brutal and utterly unstoppable’
EMPIRE
"Graphic, gory and gripping - and as chilly as the Arctic winter"
ALAN FRANK, DAILY STAR
‘A thrilling, tense, white knuckle horror trip that’s truly terrifying’
DAN STOREY, MTV
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To book or discuss any of our films, please contact us on 020 8492 6340
For further film information please visit: www.iconmovies.co.uk
All details are correct at the time of this mail out
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