NEWSLETTER





$9.1m and counting taken since its US opening!

ONCE expanded rapidly and continues to play with strong ticket sales
since its release there in May.

Still playing on over 100 prints in its 20tth week.

 

Since its US release, ONCE is the film that has
caught the attention of, and been hailed by:

Steven Spielberg
Bob Dylan
& The Tonight Show With Jay Leno...

 


The film prompted Steven Spielberg to quote in the USA Today:

 “A little movie called ONCE gave me enough inspiration to last
the rest of the year”

 
‘2007's most pleasant cinematic surprise – ONCE has enough heart, wit,
verve and song writing genius to ensure you’ll see it far more
times than its title suggests’

EMPIRE

‘Just terrific……The musical of the year -- if not the decade’

DAILY MIRROR

 'A bold and poignant modern love-story that restores your
faith in music, romance and film’
TIME OUT

 

The UK Marketing & Publicity campaign will mirror the US campaign
that worked so successfully.

ONCE will be opening in UK cinemas across the country on 19th Oct

 

CHANNEL 4 NEWS BULLETIN:
News story and several film clips played on the main evening news bulletin hailing the film’s US success, Sundance Award and Steven Spielberg’s comments (5 minute piece aired 3rd Sept):



Please allow time to load

SYNOPSIS & TRAILER:


ONCE is the inspirational tale of two kindred spirits who find each other on the bustling streets of Dublin. One is a street musician who lacks the confidence to perform his own songs. The other is a young mother trying to find her way in a strange new town. As their lives intertwine, they discover each other’s talents and push one another to realise what each had only dreamt about before and work through their past loves and reveal their budding love for one another, through their songs. ONCE is their inspiring story.

Written and directed by John Carney, ONCE is a nod to the classic musicals of the past, while it is also grounded in the bohemian world of struggling young Dubliners that he knew from his days as a young musician.

Writer & Director: John Carney
Cert: 15
Running Time: 90 mins
Format: 35mm
Website: http://www.iconmovies.co.uk/once/



PUBLICITY ACTIVITY

REGIONAL TOUR WITH CAST:
Tour of the UK playing gigs with cast before press and talker screenings in conjunction
with The Observer:


In each city the cast will:

• Complete Local Press
• Introduce the Film
• Q&A session
• Perform Live Songs from the Film


Tour Dates & Cities:

Manchester Cornerhouse: 7th Oct

Liverpool FACT: 8th Oct

Glasgow Film Theatre: 9th Oct

Bristol Watershed: 10th Oct

London NFT: 11th Oct

London Screen on the Green, Islington: 12th Oct


Promotion in The Observer:
Advertised twice on 30th Sept & 7th Oct







KEY NATIONAL ACTIVITY:

TV:

 RADIO: PRINT:


BBC1 BREAKFAST NEWS:
Live interview tx. 12th Oct

BBC2 THE CULTURE SHOW:
Song performance then interview
with Mark Kermode & Lauren Laverne tx. 13th Oct

SKY MOVIES:
Interview that will screen multiple times during the Week of Release

FILM 24:
Interview that will tx.
Week of Release

BBC2 NEWSNIGHT:
Review tx.Day of Release


BBC RADIO 1:
Live interview with Edith Bowman & song performance. Airs 11th Oct

BBC RADIO FIVE LIVE:
Live interview with Simon Mayo,
on air 12th Oct

BBC6 MUSIC:
Live interview with Steve Lamacq

RADIO 4:
The Today Programme. Date TBC


LONDON PAPER:
Interview, run date TBC

KEY REGIONAL ACTIVITY:

TV:

 RADIO: PRINT:


STV (Scottish ITV):
Entertainment Show.
Date & Time TBC


BBC RADIO MACHESTER:
Live interview airs 8th Oct

BBC RADIO MERSEYSIDE:
Live interview airs 8th Oct

BBC RADIO SCOTLAND:
Live interview airs 9th Oct

BBC RADIO BRISTOL:
Live interview airs 10th Oct

BBC RADIO LONDON:
Live interview - Show & Date TBC


GLASOW EVENING TIMES: Interview - run date TBC

LIVERPOOL ECHO:
Interview - run date TBC

BIG ISSUE (NORTH): Interview - run date TBC

STUDENT DIRECT (MANCHESTER):
Interview - run date TBC

VENUE MAGAZINE (BRISTOL):
Interview - run date TBC

STUDENT NEWSPAPERS: Each city will have coverage

EMPIRE MAGAZINE:
Unprecedented support from the UK’s leading film magazine, which is integral in targeting
the film to a more commercial market

Empire has supported the film from an early stage and have already ran several pieces along with an extensive feature that ran on 27th Sept:









REVIEWS:
Numerous 4 & 5 star reviews are already confirmed (plus more to follow):


DAILY MIRROR: 5 stars
EMPIRE: 4 stars
TIME OUT: very positive review
AXM: 4 stars
OUT MAGAZINE: 4 stars
GQ: positive review
NME: positive review
CLASH MAG: positive review
HEAT: positive review


TOTAL FILM: 4 stars
COSMOPOLITAN: 4 stars
DAZED & CONFUSED: positive review
WORD: positive review
TUNED: positive review
GLAMOUR: positive review
GRAZIA: positive review
NOW: positive review
I.D. positive review


LITTLE WHITE LIES: 4 stars
FILM REVIEW: 4 stars
FQ: 4 stars
SIGHT & SOUND: positive review
IN-STYLE: positive review
SHE: positive review
CLOSER: positive review
ATTITUDE: positive review

Empire’s Review:


Total Film’s Review:




OTHER PRESS BREAKS:

NEWSPAPERS:

 MAGAZINES:


THE TIMES: American box office success piece ran in
Aug & Frames/Music piece ran 2nd Sept

THE SATURDAY TIMES (KNOWLEDGE):
Interview with
John Carney ran 1st Sept

OBSERVER: Feature Interview & Shoot with John Carney,
Glen Hansard & Marketa Irgova runs 7th Oct

SUNDAY TIMES CULTURE MAGAZINE:
Music in Movies feature ran late Sept

METRO: Interview with John Carney - Week of Release

THE LONDON PAPER: Buskers feature ran July & Interview
with two leads - Week of Release

THE GLASGOW EVENING TIMES: Interview with John Carney

SCOTLAND ON SUNDAY: Interview with John Carney

THE EVENING STANDARD: Press break ran 24th Aug


TOTAL FILM:
Interview with Glen Hansard

TIME OUT:
Interview with John Carney

THE LIST:
Interview with John Carney

BIG ISSUE:
Interview with John Carney


Sunday Independent: Ran 26th Aug


The Times: Ran 20th Aug





The Times (Knowledge): Ran 1st Sept





The Sunday Times (Culture): Autumn Arts Preview - Ran 2nd Sept


The Observer: Ran 5th Aug


The London Paper: Ran 26th July




Total Film: News Item






MARKETING ACTIVITY:

NATIONAL OUTDOOR ADVERTISING:
London Underground campaign begins 8th Oct:






IN-CINEMAS:


EXHIBITION ACTIVITY:
Comprehensive Information Pack available to help promote, which includes:

 • Postcards:  Distributed Nationally to Cinemas, Bars & Concert Venues
• Soundtrack: Sent to all Cinemas booked to play in Bars and In-Foyer
• Glossy Photography: Sent to all Cinemas booked  to place on Notice Boards
• Quote Lists: Sent to all Cinemas booked
• Production Notes: Sent to all Cinemas booked
• Key Press Cuttings: Illustrates extensive coverage already received

QUAD:
Up in cinemas since early Sept

TRAILER:
Has been playing every week since mid-Aug

PRESS ADS:
Colour quote-lead adverts placed as follows:

NATIONAL:

REGIONAL: MAGAZINES:


THE INDEPENDENT:
Colour Ad runs 13th Oct

THE GUARDIAN:
Colour Ad runs 13th Oct

THE OBSERVER:
Colour Ad runs 14th Oct

THE TIMES:
Colour Ad runs 13th Oct

THE TIMES:
Ad runs 18th Oct

THE GUARDIAN:
Ad runs 19th Oct

THE INDEPENDENT:
Ad runs 19th Oct


TIME OUT (London):
Colour Ad runs 17th Oct

THE LIST (Scotland):
Colour Ad runs 17th Oct


VICE STUDENT GUIDE
(Distributed in Fresher Packs, Campuses & Student Hang-outs within Uni Towns):
Full Page Colour Ad ran 21st Sept

LITTLE WHITE LIES (Bi-monthly):
Full Page Colour Ad ran 31st Sept

UNCUT:
Full Page Colour Ad ran 27th  Sept

MOJO:
Full Page Colour Ad runs 3rd Oct

SIGHT & SOUND:
Full Page Colour Ad runs 9th Oct

THE WORD:
Full Page Colour Ad runs 11th Oct

VICE:
Full Page Colour Ad runs 12th Oct

 

Press Ad:

PROMOTIONS:

LAST.FM (social networking site for music-lovers):
Traffic driver ads set up to drive people to page. Click here to view dedicated page: http://www.last.fm/group/Once+the+Movie

MY SPACE:
Huge International Campaign since June. Click here to view: http://www.myspace.com/oncethemovie

GIBSON GUITARS:
Competition Prizes

SOUNDTRACK:
Remains the No 1 Soundtrack in the US since the film’s release


SONY RECORDS: will be releasing, promoting and emailing info out to their database.

EMPIRE: 5* piece on the soundtrack

TOTAL FILM: 4* review on the soundtrack
Empire’s Soundtrack Review:

Total Film’s Review:

Scotsman Review: Ran 25th Aug

ONLINE:
Banners, Podcasts, Expanding Skyscraper Ads and Overlays organised:


THE GUARDIAN:
Banners/Skyscrapers, MPU’s & Newsletters.

TIME OUT:
Banners/Skyscrapers, MPU’s & Newsletters

THE WORD MAGAZINE PODCAST:
Featured on The Guardian Top 10 Podcast – win a Gibson Guitar with ONCE

LAST.FM (social networking site for music-lovers):
Integrated Group Page with Traffic Driver Ads set up to drive people to page.
Click here to view dedicated page: http://www.last.fm/group/Once+the+Movie


LIVE DURING THE EDINBURGH FILM FESTIVAL:

EDINBURGH FESTIVAL PODCAST

BBC FILM NETWORK

EDFEST TV


PRESS QUOTES TO DATE:


‘2007's most pleasant cinematic surprise – Once has enough heart, wit, verve and song writing genius to ensure you’ll see it far more times than its title suggests’

EMPIRE

‘Just terrific……The musical of the year -- if not the decade’
David Edwards

DAILY MIRROR

‘A film to fall in love with……Magnificent’

TOTAL FILM

‘Truly magical…..A simply sung tale that deserves attention’

LITTLE WHITE LIES

‘Once is a beautiful film that will leave you with a smile on your face'

COSMOPOLITAN

'A bold and poignant modern love-story that restores your faith in music, romance and film’
TIME OUT

‘A tender and acutely realised portrait of blooming love that is utterly disarming’
THE TELEGRAPH

‘It’s a beautifully made film, tender, funny and almost unbearably moving’
OBSERVER

‘A rare gem - one of the year's most magical films’
I.D

‘Sit back with a grin on your face and let its wonder wash over you’
WORD MAGAZINE

‘Seriously rich in charm
THE HERALD

‘Once tells a gentle, touching love story that’s both elegantly simple and deceptively complex’
THE SCOTSMAN

‘The perfect date movie. Uplifting. Quietly romantic. Rousing. The songs will stay with you’
GQ

“ONCE gave me enough inspiration to last the rest of the year”
STEVEN SPIELBERG

 

To book or discuss any of our films, please contact us on 020 8492 6340

Steve Oliver Head of Sales steve@iconfilmdistribution.co.uk
Jeremy Baum Sales Manager jeremy@iconfilmdistribution.co.uk
Claire Van Sanden Sales Support Manager claire@iconfilmdistribution.co.uk


For further film information please visit: www.iconmovies.co.uk

All details are correct at the time of this mail out