NEWSLETTER



Director: Jonathan King
Special Effects by: Weta Workshop
(responsible for THE LORD OF THE RINGS)
Cert: 15
Running Time: 90 mins
Format: 35mm
Website: www.blacksheep-themovie.com


Synopsis:

Terrified of sheep and dosed up on therapy, Henry Oldfield returns to his family's farm to sell out to his older brother Angus, unaware that something baaaad is going on: Angus' reckless genetic engineering program.

When a pair of inept environmental activists release a mutant lamb from Angus' laboratory, thousands of sheep are turned into bloodthirsty predators. Along with farmhand Tucker and greenie girl Experience, Henry finds himself stranded deep on the farm as his worst nightmare comes to life.

 


PREPARE YOURSELF FOR THE VIOLENCE OF THE LAMBS!!!

will be flocking into cinemas
everywhere on Oct 12

 
There are 40 million sheep in New Zealand …
and they’re pissed off!

On a vast New Zealand sheep station, a reckless genetic engineering experiment goes horribly wrong, turning sheep into bloodthirsty killers.

Directed by Jonathan King and featuring effects from the Internationally renowned physical effects house Weta Workshop, under the supervision of Academy Award winner Richard Taylor (THE LORD OF THE RINGS trilogy, KING KONG, THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE).

SUBSTATIAL P&A SPEND:

• Heavy TV Advertising Campaign on Terrestrial
& Satellite Channels

• National Outdoor Campaign

• In-Cinema Sheep Standees

• Branded Merchandise

• Large Student Campaign

• 1,000’s of Physical & Database Mail-outs

TRAILERING:

• Award winning Trailer
• Has been playing for last 8 weeks

We’re giving this film substantial support and need your support too. You’d be bah, bah mad not to book it! We look forward to discussing it with you.

Best wishes,

Steve, Jeremy & Claire

AWARD WINNING TRAILER:






To view the website or trailer in full size,
Click Here: www.blacksheep-themovie.com



MARKETING ACTIVITY

TV ADVERTISING:
Heavyweight TV campaign, playing on both on Terrestrial and Satellite Channels from 1st Oct. Sample programmes:


C4: Hollyoaks, T4, Friday Night Project

SKY 1 & 3: Brainiac, The Simpsons, Street Wars, Killer Wave

SKY SPORTS & SKY SPORTS NEWS: Football, Soccer AM

SCI-FI / HORROR / FX: Heroes, Dexter

MTV: Jackass, Bam’s Unholy Union

E4: Friends, What About Brian?

FILM4: Various Films

ITV2: Jack Osbourne Show Adrenalin Junkie, Entourage, Various Films

EMAP & CHART SHOW TV: Music Shows

BRAVO, BRAVO2, UKG2: Dog the Bounty Hunter, Street Crime UK, Blade

PARAMOUNT: South Park, World Stands Up

FIVE US: Nascar, Cinemania, Boxing USA

NUTS TV (launched 12th Sept):

NATIONAL OUTDOOR ADVERTISING:
Nationwide campaign runs from 1st Oct







NATIONAL PRESS ADS:
All Colour Ads: 		REGIONAL PRESS ADS:
All Colour Ads:

THE GUARDIAN: Runs Sat 6th Oct

THE TIMES: Runs Sat 6th Oct

THE GUARDIAN: runs 12th Oct

DAILY STAR: runs 12th Oct

THE SUN: runs 12th Oct

THE MIRROR: runs 12th Oct

METRO (National): runs 12th Oct

TIME OUT ( London): runs 9th Oct

THE LIST (Glasgow): runs 10th Oct

THE LONDON PAPER: runs 11th Oct

MAGAZINE ADS:
All Full Page Colour Ads:


EMPIRE: Advertorial runs 28th Sept

TOTAL FILM: Advertorial runs 28th Sept

NUTS: runs 9th Oct

ZOO: runs 9th Oct

LITTLE WHITE LIES: runs 31st Sept



RADIO CAMPAIGN:


XFM Radio Campaign (741,000 listeners):
Major promotion running from 1st Oct that includes competitions and prizes


IN-CINEMAS:

CINEMA STANDEES:
Sheep standees placed in cinemas from 14th Sept in 200 cinemas

QUAD:
Up in cinemas since early Sept

AWARD WINNING TRAILER:
has been playing for numerous weeks with titles such as:

• KNOCKED UP
• SUPERBAD
• DIE HARD 4.0
• DISTURBIA
• 1408
• DEATH PROOF
• SHOOT ‘EM UP
• DEATH SENTENCE
• RISE OF THE FOOT SOLDIER

NATIONAL STUDENT PROMOTIONS:
Promotions have been organised to coincide with Freshers Week, activities include:

NATIONAL SUB TV CAMPAIGN:
30 sec spots playing in all University Bars for 3 weeks from 21st Sept.

HMV:
80,000 Door Hangers will be given out in HMV Goodie Bags given out at Fresher’s Fairs.
Cities covered include:

Aberdeen
Bath
Birmingham
Blackburn
Bournemouth
Bradford
Cambridge
Cardiff
Chester

Derby
Dundee
Durham
Edinburgh
Essex
Glasgow
Greenwich
Hertfordshire
Kingston

Lancaster
Leeds
Leicester
Lincoln
Liverpool
London Kings College
London Met
London Union
Manchester

Newcastle
Nottingham
Oxford
Plymouth
Portsmouth
Reading
Sheffield
Solent
Southampton

Staffordshire
Sunderland
Sussex
Swansea
Teeside
York
University of Central England
Warwick
Westminster


ASOS (As Seen On Screen):
Competition circulated to 250,000

LENTICULAR POSTCARDS:
Nationwide distribution of 10,000 postcards to Urban Wear, Comic & Skate Shops

T-SHIRTS & SHEEP STRESS BALLS:
Competition prizes

Branded Door Hangers:

ASOS (As Seen On Screen) Promotion:

Lenticular Post Cards:



Branded Stress Ball and T-Shirts:



Online:
Banners and Website Takeovers, Expanding Skyscrapers Ads and Overlays organised:


MSN:
Expandable Leaderboard and banners targeting Males aged 16-24 years

ZOO:
Homepage takeover plus Overlays, Banners, MPUs and Skys

MONKEY SLUM:
Homepage takeover plus run of site with Overlays, Banners, MPUs and Skys

GORILLA NATION:
Online Advertising Distribution Company, targeting sites to reach Video & Comic users

SONIC NETWORK:
Online Advertising Distribution Company, targeting sites to reach Male Teens, Students & Music fans


THE GAME:
Online Shoot ‘Em Up game integrated into Online Ads:


Click here to play: http://www.mintymassacre.com/

VIRALS:
Seeded to various databases hitting 100,000:


Click Here To View Virals


PUBLICITY ACTIVITY:

BLACK SHEEP was the opening film of this year’s FrightFest, held on 23rd August. The festival was advertised on TV Spots that ran across Channel 4, Film4, E4 and More4 throughout July & August and included a clip of BLACK SHEEP.

FrightFest reviews have already run and the following all covered BLACK SHEEP:

NEWSPAPERS:

THE INDEPENDENT

THE EVENING STANDARD

THE LONDON PAPER

THE TIMES: Ran piece about Foot & Mouth affecting the premiere and sheep not being allowed on the red carpet in Leicester Square!
MAGAZINES:

DREAM WATCH: Feature on Weta focusing on BLACK SHEEP ran May issue

TOTAL FILM: JK interview ran June issue

EMPIRE: Preview ran Aug issue & Winter Preview ran Oct issue

TIME OUT: FrightFest Preview ran Aug issue

FILM REVIEW: FrightFest Preview ran

BIZARRE: Feature on FrightFest & JK interview ran Aug issue

TNT: FrightFest Preview ran Aug issue

DEATH RAY: Feature ran Sept issue

SFX: JK interview ran Aug issue

The BLACK SHEEP FrightFest premiere was attended by the Director, Jonathan King, where many interviews were completed and will be held for just prior to release:

TV:

CHANNEL 4 NEWS: News piece on Horror Films and why they’re so successful in the UK ran Sat 24th Aug and included interview with Jonathan at FrightFest
SKY MOVIES: Feature to tx. Week of Release
FILM 24: Feature to tx. Week of Release
ZONE HORROR: Feature ran 25th Aug

RADIO:

BBC RADIO TWO: Interview ran 24th Aug
BBC RADIO FIVE LIVE: Interview to run Week of Release
TALK SPORT: Interview to run Week of Release
KERRANG RADIO: Interview on Breakfast Show ran 22nd Aug
UNIQUE BROADCASTING:
Syndicated to approx. 200 Radio Stations throughout the UK. Interviews to run Week of Release
BBC RADIO BRISTOL: Interview to run Week of Release
BBC RADIO KENT: Interview to run Week of Release
GAYDAR: Interview to run Week of Release

ONLINE:

THE BBC COLLECTIVE
MY MOVIES
BBC MOVIES
ROTTEN TOMATOES
TELETEXT
TOTAL FILM
EAT MY BRAINS

PRESS:

SHIVERS: Feature running in Oct issue
NEW ZEALAND TIMES LONDON: Interview running Day of Release
VENUE MAGAZINE: Interview to run Week of Release
THE WESTERN MAIL: Interview to run Week of Release
THE NORTHERN ECHO: Interview to run Week of Release
ESSEX CHRONICLE: Interview to run Week of Release
FILM FOCUS: Q&A ran in Sept issue

Daily Sport:



TV STILL TO RUN:

SKY MOVIES:
Feature to run Week of Release

FILM4:
Feature to run Week of Release

E4 SHOW:
‘Freshly Squeezed’ morning programme will run feature and play film clips to run Week of Release

THE PRESS ASSOCIATION:
EPK syndicated to various Entertainment and Film programmes to air Week of Release

EDITORIAL COVERAGE STILL TO RUN:


SATURDAY TIMES: Feature on artwork and poster runs 29th Sept

GORE ZONE: Feature to ran Oct issue

EMPIRE: Winter Preview ran Oct issue

TOTAL FILM: Preview ran Oct issue

TOTAL FILM: Pictorial feature on ‘Making Of’ running Nov issue

TOTAL FILM: 4* Review running Nov issue

EMPIRE: 4 * Review running Nov issue

MAXIM: 4* Review running Nov issue

FILM REVIEW: 4* Review running Nov issue

LOADED: Review running Nov issue

Total Film:





PRESS QUOTES TO DATE:


"... makes the zombie army in Shaun Of The Dead look like a gang
of trainee traffic wardens. It’s shear terror!"
MAXIM **** (4 stars)

‘The latest cult sensation from New Zealand is flocking marvellous, a shear delight’
FILM REVIEW **** (4 stars)

'Certainly delivers all you could wish for….Flocking Brilliant'
EMPIRE **** (4 stars)

‘Emmerdale will never be the same again’
TOTAL FILM **** (4 stars)

"The blackest horror comedy of the year"
GOREZONE MAGAZINE

"A delirious mix of hilarity and horror.”
Billy Chainsaw
BIZARRE




To book or discuss any of our films, please contact us on 020 8492 6340

Steve Oliver Head of Sales steve@iconfilmdistribution.co.uk
Jeremy Baum Sales Manager jeremy@iconfilmdistribution.co.uk
Claire Van Sanden Sales Support Manager claire@iconfilmdistribution.co.uk


For further film information please visit: www.iconmovies.co.uk

All details are correct at the time of this mail out